New in SurfStats Log Analyzer V7.1 and SurfStatsLive V2.4.0.0 is conversion tracking. Conversion tracking helps you to establish where to focus your website marketing efforts to get maximum Return on Investment (ROI).

With Conversion Tracking you earmark certain pages on your website that you want visitors to reach. An analysis from the web server log files is then done and the various ways that visitors reached your website are compared.

Advantages of using SurfStats Conversion Tracking:

• No JavaScript required in web pages.
• Determine which sources of advertisements that referred users to your site is really effective.
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